Research shows retailers need to be more ‘multi-channel’

With online sales growing at an unprecedented rate it’s more important than ever that retailers seriously consider adopting a ‘multi-channel’ approach to their business.

A recent study by Sterling Commerce revealed that 80% of consumers want a choice of shopping – i.e. they want their retailers to offer them a variety of shopping options – in-store, online and over the telephone. This is backed up by further research by ComStore, which found that 97% of consumers expect a seamless shopping experience – both offline and online.

Around 50,000 high street units are empty, and if the current trend continues it is predicted that a quarter of non food retail outlets in the UK could be empty by 2020. The message is clear – if the High Street is to survive retailers need to be flexible, and focus on adapting to changing buying habits and adopt a ‘bricks and clicks’ retail business model.

Epos Connect from North West Business Machines makes adapting to these needs a smooth and stress free process. Epos Connect seamlessly links your epos system to your ecommerce website, allowing you to streamline your business operations and give consumers a flawless shopping experience.

Having already integrated many till systems to ecommerce website we’ve found that Epos Connect removes all the usual stumbling blocks of having to manage multiple channels. Your business’s stock, sales and finances can all be controlled from one central area – removing the hassle of managing two systems and stock files. This will vastly reduce man hours and staff overheads. Epos Connect allows for seamless integration of your website and streamlines all your business processes freeing up your time to concentrate on what matters – growing your business!

To find out more about integrating your till system to your ecommerce website then call us today on 01254 881177.